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Zerediに込めた想い

The Art of Nuance.

Zerediは、人生のさまざまな場面に合わせて自分の好みを整理できるアプリです。私たちは、「テクノロジーはどうすれば人間の豊かな体験——自分の中にある多様な側面や、その時々に大切にしたいこと、そして自ら選び取るつながり——を尊重できる形で共存できるか」という問いに向き合っています。

私たちが大切にしていること

01

The Foundation

Zeredi was born from a belief that technology should help make more room for authentic connection.

Rooted in the hospitality of Southeast Asian culture—the art of making every person feel seen and welcomed—Zeredi infuses the empathy of the humanities into the precision of technology.

02

The Architecture

We view technology not as a replacement for human interaction, but as a bridge.

リベラルアーツ(教養学)の視点から、私たちは設計上の課題を追求しています。「ある特定の状況で大切なことをどう表現するか」「すべてを明かさずに、役立つ情報をどう共有するか」「AIアシスタントが、個人のアイデンティティを奪うことなく、どうサポートできるか」。こうした問いを指針に、一人ひとりが自分自身の言葉で語れる場所としてのアプリを構築しています。

03

The Reach

We believe that preference is a universal language.

Zeredi's multilingual architecture explores shared questions and choices across languages, while leaving room for the meaning that belongs to a person, a culture, or a particular moment. Shared structure can help us communicate; it cannot remove the need to listen.

創設者より

A Personal Note

In the professional world, we are often told to choose a single lane. For years, I leaned into engineering, keeping my curiosity for writing, business, and philosophy separate. I eventually realized that my strength lies not in specialization, but in the intersection.

Zeredi is the result of integrating these worlds.

The project began with a simple observation: the friction of the "single profile." We are pressured to present ourselves as one thing, when in reality, we are multifaceted and evolving.

"You are not one profile."

For me, luxury is the feeling of being understood without having to explain yourself.

Zeredi bridges the precision of technology with the empathy of the humanities to make our automated world more thoughtful.

Final Reflection

A world where technology amplifies our humanity.

The journal explores this ambition through everyday situations: planning food with friends, explaining what you want at a salon, caring for someone, or arriving somewhere new. The engineering explores what would need to be true for relevant context to travel with us, without making our whole lives available to everyone. Both begin with the same question: what would help this moment feel more human?