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Zeredi가 추구하는 가치
Zeredi는 삶의 다양한 상황에 맞춰 당신의 취향과 선호도를 정리할 수 있도록 돕는 앱입니다. 우리는 한 가지 질문에서 시작했습니다. '기술이 어떻게 하면 인간 경험의 풍요로움, 즉 우리의 다양한 모습과 매 순간 소중한 가치, 그리고 우리가 선택한 관계들을 온전히 담아낼 수 있을까?'
01
Zeredi was born from a belief that technology should help make more room for authentic connection.
Rooted in the hospitality of Southeast Asian culture—the art of making every person feel seen and welcomed—Zeredi infuses the empathy of the humanities into the precision of technology.
02
We view technology not as a replacement for human interaction, but as a bridge.
인문학적 관점은 Zeredi의 설계 방향을 결정짓는 핵심 질문이 되었습니다. '특정 상황에서 나에게 중요한 것을 어떻게 표현할 것인가?', '모든 것을 드러내지 않으면서도 유용한 정보를 어떻게 공유할 것인가?', 'AI 비서가 우리의 정체성을 대신하는 것이 아니라, 어떻게 하면 진정으로 도움을 줄 수 있을 것인가?' 우리는 이러한 고민을 바탕으로, 사용자가 자신의 목소리를 온전히 낼 수 있는 공간을 만들어가고 있습니다.
03
We believe that preference is a universal language.
Zeredi's multilingual architecture explores shared questions and choices across languages, while leaving room for the meaning that belongs to a person, a culture, or a particular moment. Shared structure can help us communicate; it cannot remove the need to listen.
창립자의 메시지
In the professional world, we are often told to choose a single lane. For years, I leaned into engineering, keeping my curiosity for writing, business, and philosophy separate. I eventually realized that my strength lies not in specialization, but in the intersection.
Zeredi is the result of integrating these worlds.
The project began with a simple observation: the friction of the "single profile." We are pressured to present ourselves as one thing, when in reality, we are multifaceted and evolving.
"You are not one profile."
For me, luxury is the feeling of being understood without having to explain yourself.
Zeredi bridges the precision of technology with the empathy of the humanities to make our automated world more thoughtful.
Final Reflection
The journal explores this ambition through everyday situations: planning food with friends, explaining what you want at a salon, caring for someone, or arriving somewhere new. The engineering explores what would need to be true for relevant context to travel with us, without making our whole lives available to everyone. Both begin with the same question: what would help this moment feel more human?